Legal

Privacy Policy

Last updated: October 21, 2026

1. Our Philosophy

Breadkrumb is built on a simple idea: your experiences belong to you.

We design our systems so that:

  • You control what is collected
  • You understand how it is used
  • You can delete or export it at any time
  • Your data is never used to train global AI models without your consent

2. What We Collect

We collect only what we need to make Breadkrumb useful.

A. Information You Provide

  • Account details (name, email)
  • Trip details (destinations, dates, notes)
  • Content you create (photos, videos, saved places, itineraries)
  • Messages and interactions (including chat with Krumbly)

B. Media & Metadata (Photos/Videos)

When you upload or capture media, we may process:

  • Timestamps (when the photo was taken)
  • Location data (if embedded in the file)
  • Device metadata (limited to what's needed for organization)

We use this to:

  • Organize your trip timeline
  • Suggest moments and locations
  • Build your Trip Story

C. Location Data

We may collect precise location data, including in the background if you grant permission, to detect places you visit, generate trip timelines, and suggest moments automatically.

If enabled, we may collect:

  • Foreground location (when using the app)
  • Background location (only with explicit permission)

We use this to:

  • Detect places you visit (e.g., restaurants, landmarks)
  • Suggest moments automatically
  • Improve trip timelines

You can turn this off anytime.

D. Usage & Interaction Data

  • Features you use
  • Actions taken (e.g., saving a place, inviting a friend)
  • Engagement signals (likes, comments, bookmarks)

We use this to:

  • Personalize recommendations
  • Improve the product experience

E. Social Graph Data

  • Friends you connect with
  • Shared trips and collaborations
  • Interactions with others' content

We use this to:

  • Recommend places based on people you trust (not strangers)

3. How We Use Your Data

We use your data to:

Core Functionality

  • Build and organize your trips
  • Generate itineraries and timelines
  • Enable collaboration with friends

Personalization

  • Recommend places based on your preferences and past trips
  • Surface relevant suggestions from your social circle

AI Assistance (Krumbly)

  • Interpret your requests
  • Suggest plans, places, and ideas
  • Help organize your trip

4. AI & Data Usage

We use AI to enhance your experience, but with strict boundaries.

What we do

  • Use AI to process your inputs and provide suggestions
  • Share only the minimum data necessary with trusted AI service providers to generate responses. These providers are contractually restricted from using your data for their own purposes.

What we do not do

  • We do not train our global AI models on your personal data
  • We do not sell your data to AI companies

Retention

  • AI interactions may be stored temporarily to improve your experience
  • You can delete associated data through your trip controls

5. Sharing Your Data

We only share data when necessary. We do not sell your personal data to third parties.

A. With Your Consent

When you share trips or invite collaborators. Content you share may be visible to users you grant access to, such as collaborators or members of your selected circles.

B. Service Providers

We work with trusted providers for:

  • Infrastructure (e.g., cloud hosting)
  • Analytics
  • AI processing
  • Payments (if applicable)

We only share the minimum data required.

C. Legal Requirements

We may disclose data if required by law.

6. Google User Data

Breadkrumb offers an optional import from Google Photos. This section describes how we handle data received from Google when you choose to use it.

A. What We Access

Only the photos and videos you explicitly select in the Google Photos picker. We never browse, list, or access anything else in your library, and we cannot see items you did not select.

B. How We Use It

Selected items are copied into your trip and treated like any media you upload yourself: stored securely, visible only to the people your sharing settings allow, and deletable by you at any time.

C. Storage & Sharing

  • The access credential Google issues for an import is used for that import only and is never stored.
  • We do not sell Google user data, transfer it to third parties, or use it for advertising.
  • We do not use your Google Photos content to train models of any kind.
  • People at Breadkrumb do not view this data unless you ask us to for support, it is required for security purposes, or the law requires it.

D. Limited Use

Breadkrumb's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

7. Your Controls

You are in control of your data at all times. You can:

  • View what we've stored (Memory / Trip data)
  • Delete individual items or entire trips
  • Turn off location tracking
  • Export your data
  • Delete your account completely

Deleting your account removes your data from our systems. Certain data may be retained for a limited period for security, fraud prevention, and legal compliance purposes.

8. Data Retention

We retain data only as long as needed:

  • Account data: until you delete your account
  • Trips & media: until you delete them
  • Logs & system data: limited retention (e.g., 30 to 90 days)
  • AI interaction data: short-term retention only

9. Security

We use industry-standard safeguards to protect your data, including:

  • Encryption in transit
  • Access controls
  • Secure cloud infrastructure

No system is perfect, but we design with security and privacy first.

10. Children's Privacy

Breadkrumb is not intended for children under 13. We do not knowingly collect their data.

11. Changes to This Policy

We may update this policy as the product evolves. If changes are significant, we will notify you.

12. Contact

If you have questions: support@breadkrumb.com

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